Let's face it, Melania Trump's speech on the opening night of the Republican National Conference was always going to trend. It had been noted that she had made relatively few public appearances during her husband's campaign, when compared with other Presidential candidate spouses.
And as Melania Trump took the podium at the Quicken Loans Arena in Cleveland Ohio, and told the world why her husband should be the 45th President of the United States, social media didn't seem too concerned about her delivery or demeanour. But it had a lot to say about the content.
Tweeters like Jarrett Hill began to notice a certain familiar ring to Trump's words.That's because some passages of the speech appeared to be almost word-for-word copies of Michelle Obama's speech at the Democratic National Conference in 2008. (We won't compare side-by-side, our BBC colleagues have already done that here.)
Political pundits noticed too. MSNBC's Brian Williams noted that it would "likely be a thing" by morning. It certainly was a thing. Within hours the world's top trend on Twitter was #FamousMelaniaTrumpQuotes, which has been used more than 400,000 times.
Not shy of taking a digital jab when it comes to politics, Twitter users soon decided to weigh in, wondering what else Trump would claim to be her own words and soon began appropriating famous quotes to her. Maybe Neil Armstrong's iconic words from 1969 as he stepped foot on the moon?
